Advertising built around where your audience actually is.
Information Strategies is a national advertising and media firm. We plan, negotiate, and place campaigns across broadcast and digital for clients in every vertical, in every market in the country.
What we do
Two disciplines, one plan.
Most shops are strong on one side and outsource the other. We run traditional and digital under the same roof, on the same budget, measured against the same goal.
Broadcast and traditional
Direct relationships with stations and reps in markets of every size, and the leverage that comes from buying at national volume.
- Broadcast and cable television
- Terrestrial radio and streaming audio
- Print and direct mail
- Out of home and transit
- Rate negotiation, clearance, and make goods
Digital and paid media
Audience first buying across the platforms and inventory your customers are on, with reporting that tells you what worked and what did not.
- Connected TV and OTT
- Programmatic display and video
- Paid search and shopping
- Paid social across major platforms
- YouTube, audio, and native
Reach
National footprint. Every vertical.
We buy in all 210 designated market areas, from the top ten down to the smallest rural markets, and we do it for clients whose businesses look nothing alike. A regional health system, a franchise rollout, a consumer brand launch, and a statewide issue campaign do not want the same plan, and they do not get one.
What stays the same is the process: understand the objective, find the audience, buy the inventory that reaches them efficiently, and report honestly on the result.
Approach
How we work.
Plan against the goal
Every plan starts with the outcome you are paying for, not with the channels we happen to like. Budget follows the audience.
Buy with leverage
We negotiate rates directly and hold vendors to what they sold. Savings on the buy go back into the campaign, not into our margin.
Report without spin
Clear reporting on delivery, spend, and performance. If something is underperforming, you hear it from us first.
Contact
Tell us what you are trying to move.
info@informationstrategies.netSend the objective, the market, and the timeline. We will come back with a point of view.